The international medical tourism business is a typical type of inter-industry strategic alliance between the travel and healthcare industries. This investigation provides insight into the inter-industry partnership from three perspectives: environment uncertainty, trust, and resource dependence. The authors empirically researched a model of partnership satisfaction from a sample of 161 travel agencies’ managers. Results indicate that environment uncertainty and trust significantly impact partnership satisfaction; resource-dependence was not found to have a significant impact on partnership satisfaction in this study. These results suggest that market environmental monitoring, compliance business norms, and long-term orientation are critical factors for inter-industry cooperative partnerships in the international medical tourism market.
International Journal of Business and Management Studies 2(2),189-196